Working in lead generation with a global reach offers various opportunities. One area of the product life cycle I am truly passionate about is CRO. This is (or hand over heart hope it is) an easy to follow action plan presentation I gave company-wide. One of the jobs I keep returning to.
Research, Lead workshops and Support any ongoing CRO tests.
Conversion Rate Optimisation, the elephant in the room.
Lead workshops cross-company, enticing CRO benefits in a simple and actionable step by step plan.
Accompanying this document is a an editable audit template to help anyone interested getting started. This is not a final fool proof version but should be considered more as a foundation that you can use and improve as required.
Please note, you must [file > download] your own copy to edit!
Outcomes, Metrics, Lessons learned
Very good feedback was received, we also ran various A/B tests however, the trickiest part was creating a continual commitment across departments. We tested and learned but I feel that in the middle of all the firefighting and releasing new features, CRO slowly went back to the back burner. It takes a wider reach than giving workshops, involvement from the product managers, design, SEO, content and tech has been a challenge. Mostly for CRO to fit as an ongoing task within sprints.
Limitations
One of my major pain points was jumping into the unknown of data and reliable metrics. Slowly but surely improving upon that first dive 😉
Finding the right candidates on user research platforms, who aren’t in it only for the reward of participating.
Wow, I appreciate you making it this far! Here’s a gif for you!